Switch: How to Change Things When Change Is Hard
Switch: How to Change Things When Change Is Hard
Binding: HARD COVER BOOKS
YearMonthDay of Publication: 20100216
Standardized Book Category: Decision Making & Problem Solving
Language:
English
Page Count:
00320
Publisher Marketing:
#1 NEW YORK TIMES BESTSELLER - ONE MILLION COPIES SOLD! The ultimate guide to making changes and following through, from the authors of Made to Stick and Decisive--hailed as "witty and instructive" (The Wall Street Journal), "packed with examples and hands-on tools that will get you moving right away" (BusinessWeek)
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
- the home-organizing guru who developed a simple technique for overcoming the dread of housekeeping
- the manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you.
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